Blueprint For Personalised Care & Support

Isle of Wight: Wight Home Care

The Daisy Chain Project

Wight Home Care is a major provider of domiciliary care on the Isle of Wight. A key issue arising from the reviews of older people using their service was social isolation. People wanted support to build and sustain friendships. This case study is a good example of how the community worked together to achieve healthier and happier lifestyles.

Wight Home Care worked with their clients in Bembridge, a small community in one part of the island. They asked people's permission to share information with other local people who they were working with and developed personal profiles with individuals to help match people together with similar interests. They then organised community based social activities based on people's expressed interests and gathered feedback after each event, about what worked and what else people would like to do in the future.

The success of this modest scheme has surprised, enthused and motivated staff. Commissioners understand the benefits of enabling people to share personal data to enrich their lives and are positive about the potential for the project to support each other. The project has now become a club, with people beginning to organise social get-togethers, without staff help. People are reporting feeling happier and suffering from less from illness.

Wight Home Care is now planning to roll out the Daisy Chain in stages across the whole island.

About Us

Wight Home Care are the largest, independent domiciliary care provider on the Isle of Wight. They provide care and support across the Island to both Private and Social Service clients, delivering the spectrum of services from a quarter hour visits up to 24 hour, seven days a week, 365 days a year care and support at home.

Wight Home Care are also personal budget managers and have a dedicated support service team for those clients with personal budgets. Staffed by well trained professionals who undertake ongoing training throughout the year, Wight Home Care are proud to have been awarded a three star excellent rating by CQC (Care Quality Commission) the overseeing body for care provision and delivery in the UK, and we continue to innovate and develop care for our clients.

Wight Home Care work closely with Help the Aged on the Island and also offer a home from hospital service as well as sitting for usual carer respite. Wight Home Care are members of UKHCA, the professional body for domiciliary care matters in the UK and are Investors in People.


19 St Thomas Street,
PO33 2DL,
Isle of Wight
Telephone: 01983 813000
Fax: 01983 813001

What people told us

We used the Working together for change process in April 2010 to work in partnership with local commissioners, other providers and some of the people we support to look at information from people's reviews. They told us about our service and about what was important to people. When we looked at what people were saying in their reviews there was a very clear message emerging.

People said:

"I am lonely" and

"I have no social life"

When we looked at why people felt like this, we realised that there were lots of reasons getting in the way of helping people to build and maintain better social lives which made sense to us as a provider and to the local authority but didn't reflect people's priorities. People were struggling to get information and support to lead the lives they wanted.

By the end of the second workshop, we had worked together with commissioners and people who use the service to develop the outline of a plan to do something different. Working in this way made it easier for each party to understand what they needed to do to make success possible. For the Local Authority this meant giving us permission to work differently and help people share information about themselves to build connections and new friendships.

We decided that if we had permission to do this we could facilitate the meeting of existing clients, to befriend each other, by using carers working time more efficiently i.e. using the same funding in a different way, more imaginatively.

What we did

Chris Bagnall our development manager took the lead for this project and worked with Wendy Warriner to develop and implement our plan.

We developed short personal profiles as a way for people to describe themselves, the things they were interested in doing and the sorts of people they would like to meet.

Before using them we met with commissioners from the local authority to ensure they understood what we were doing and were happy that we were only sharing the information which people gave us permission to share. We agreed to let care managers know if people wanted to participate in the project and if they wanted their support time to be used in a different way as a result.

Then we met with our clients in the area we had chosen to pilot the scheme and explained the project to them. We explained the problem we were trying to address and gave them literature we had designed especially for the project. We let people know that although it was a pilot scheme Wight Home Care were committed to expanding it if it proved successful.

We left forms with people to fill in and waited for the response which was fast and overwhelming.

`When we had a few people who wanted to do similar things we then organised outings and trips to bring people together and support them to go to the places they were interested to visit and spend time in. We talked to local businesses in advance to ensure access and facilities met people's needs.'

One of the first visits was to a garden centre and with their permission we arranged for two of the ladies attending to have their photograph taken for the local paper to publicise the project. From there the response just grew and grew.

We have facilitated lots of meetings and trips since then, but people have also developed their own networks. One of the visits we did resulted in two ladies making friends and they now meet up independently every month.

Following on from this project Wight Home Care and their sister company Island Community Care, has decided to roll out the project across the whole island as The Daisy Chain Club.

The director and her staff have so much faith in the idea that a disabled adapted vehicle has been purchased to facilitate further outings. We are clear this is and will remain a client-led initiative and the future success of the club will depend upon ensuring we can keep this ethos.


While it is still too early to identify all of the benefits of this work or to fully measure the impact, Wight Home Care have identified the following outcomes from the Daisy Chain project:

# Outcome Measure

Model proves successful.

Now a Daisy Chain Club formed.
Expanding beyond Bembridge.
Invested in Vehicle.


Social lives improved.

Feedback forms from people (to be improved).
Universally positive.
More people in individuals lives who are not paid to be there.

Has turned into a daisy chain club where people are socialising together and helping each other in their own homes and in public spaces.


More community integration.

WHC have worked with businesses - shops and cafes.


Ability to build a service around what people's priorities are.

Trips are based on aggregating what people want from feedback forms.


Health improvement (mental and physical).

Self declaration on feedback forms.


Staff satisfaction.

Self declaration - staff express higher levels of motivation and a greater sense of enjoyment through their work.
Staff retention.
Integrate into training.


Project becomes sustainable.
Charging structure developed - will start to charge £20 per trip.
Using mix of volunteers and paid staff.
Whole system benefits - health improvement and impact on need for paid care - lessened, people share care and support each other.

Self funding after 1 years.